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The most valuable insights from the world of 2D art, 3D modeling, and animation

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How to Create “Live” Renders to Sell Real Estate

One of the key moments of 3D rendered images of residential property to potential buyers is the emotional impact on potential buyers produced by this render. To elicit the emotions of potential buyers is what all real-estate brokers are striving for. How to get this emotional outburst and why is it so important?

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Why a Good Render is Worth a 1,000 Words

How would you as a real estate sales manager describe a house or other real estate object that hasn’t been built yet to potential buyers or investors? As a soaring, spacious, gourmet or open floor plan? Then be ready to get rejected as most people are no more satisfied with laudatory epithets and 2D drawings.

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Magic Wand of a 3D Artist or 7 Tools for Architectural Rendering

Today giant corporations such as Autodesk established themselves as a leading choice for the majority of 3D designers, architects, animations and other computer graphics professionals leaving little space for small companies developing and delivering 3D modeling software tools for architects and 3D designers.

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How to Push Up Sales With Rendered 3D Floor Plans

rchitects and real estate professionals work every day with floor plans and know how much time and effort it may require to develop a floor plan that can impress potential clients. For all who think about building a house, the question of how it will look like in-and-out once it is finished is paramount.

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Architectural Rendering: Transforming Visions into Exquisite Realities

As deliverables of design and drawing production stages, real estate developers still get physical drawings, which present the design intent and quantity of objects. But investors or buyers are no more satisfied with flat 2D drawings of a building-to-be.

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Best of 2013: Photorealistic Renders and Interior Designs

The year 2013 is gone but beautiful interior designs will stay with us forever and we cannot go without mentioning some of the best Interior designs and renders we have […]

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How to Light a 3D Scene. Overview of Lighting Techniques

For most of us lighting is something usual, something we do not pay must attention to. It repeats day after day, the sun rises and goes down; we switch the lights on and off and take it for granted. 90% of our experience with light is absolutely passive. In 3D industry lighting is an essential aspect!

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Textures and Bump Maps for Realistic Raised Surfaces

Texturing is a method in 3D modeling for adding colors, textures, details to the shape or surface. It is called texture mapping and allows to possess a high level of details of an object. The color entirety of an object often depends on the mapping. Let's learn how to create a realistic texture using maps.

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