How 3D Changed the Client-Architect Relationship

Hyper-realistic rendering have definitely changed the idea and image of architecture. Breathtaking photo-realistic images of architecture captivated the industry leaving little space for traditional drawings and maquettes. Due to easy availability of architectural renders people start to lose the true value of a rendering these days. This creates the impression that all architectural renderings appear similar regardless of their designers or 3D artists.

Autodesk Maya vs. 3ds Max: Pros and Cons, Users' Voice and More

The work of 3D designers and animators is closed connected with multiple software tools that are designed to ease the process of creation of 3D artworks. Being a 3D modeler or animator means being well acquainted with all types and features of 3D modeling and animation software tools that are used to highlight your creations. In this article we are going to focus on two 3D modeling and animation software, namely 3ds Max and Autodesk Maya.

How to Combine Tablets and 3D to Get Next-gen Selling Tool

Tablets are no longer considered a novelty item, and the more comfortable we feel with tablet PCs such as Apple iPad, Android, Windows 8 or BlackBerry, the more they change the way we work. Tables have become an integral part of everyday life and are not only a tool for playing games, but also an important tool of engaging customers.

Next-gen Marketing Technologies Entering the Industry

It has been well known long ago that a human perceives the world three dimensionally. These days 3D technologies have found practical application in advertising and marketing. The main objectives of advertising is to inform consumers about products and services and create demand for the products (coming on stream) pursuing a goal of direct or indirect profit.

3D Capacitive Touchscreen: Do Mobile Device Users Care About 3D?

Do we need 3D on every device we use? Many of us have been wrestling this topic since the appearance of the first mobile device with autostereoscopic parallax barrier display in November, 2002. These displays allow to view 3D content without 3D glasses.

Add the third dimention to the Digital Architectural Visualization

At all times architects needed to have good imagination and skills for architectural drawing to create spectacular architectural ensembles. Advanced technologies have eased a task for architects and gave a unique opportunity to use 3D modeling software for creating 3D models of architectural projects. Now the ideas and thoughts are much easier to express with help of 3D visualization tools.

Role of Designer and Other Team Members in Game Development

The development of video games and similar applications (simulators, interactive presentations) has a long story. This process is constantly being rethought, renewed and improved to raise the developers’ productivity. Game development has much to do with the development of products for a broadcast/cinema sector. In particular, planning is of great importance in both fields, because many of the issues that must be solved in the field of broadcasting and cinema are typical for the gaming sector too.

How to Light a 3D Scene. Overview of Lighting Techniques

For most of us lighting is something usual, something we do not pay must attention to. It repeats day after day, the sun rises and goes down; we switch the lights on and off and take it for granted. 90% of our experience with light is absolutely passive. In 3D industry lighting is an essential aspect!

Character Animation: Basic Aspects

Professional animators admit that the role of character animators and game developers has increased in the last few years. Character animation in gaming industry is highly specialized and requires definitely higher level of application programming and a very specific set of modeling techniques.


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