Next-gen Marketing Technologies Entering the Industry

It has been well known long ago that a human perceives the world three dimensionally. These days 3D technologies have found practical application in advertising and marketing. The main objectives of advertising is to inform consumers about products and services and create demand for the products (coming on stream) pursuing a goal of direct or indirect profit.

3D Capacitive Touchscreen: Do Mobile Device Users Care About 3D?

Do we need 3D on every device we use? Many of us have been wrestling this topic since the appearance of the first mobile device with autostereoscopic parallax barrier display in November, 2002. These displays allow to view 3D content without 3D glasses.

Add the third dimention to the Digital Architectural Visualization

At all times architects needed to have good imagination and skills for architectural drawing to create spectacular architectural ensembles. Advanced technologies have eased a task for architects and gave a unique opportunity to use 3D modeling software for creating 3D models of architectural projects. Now the ideas and thoughts are much easier to express with help of 3D visualization tools.

Role of Designer and Other Team Members in Game Development

The development of video games and similar applications (simulators, interactive presentations) has a long story. This process is constantly being rethought, renewed and improved to raise the developers’ productivity. Game development has much to do with the development of products for a broadcast/cinema sector. In particular, planning is of great importance in both fields, because many of the issues that must be solved in the field of broadcasting and cinema are typical for the gaming sector too.

How to Light a 3D Scene. Overview of Lighting Techniques

For most of us lighting is something usual, something we do not pay must attention to. It repeats day after day, the sun rises and goes down; we switch the lights on and off and take it for granted. 90% of our experience with light is absolutely passive. In 3D industry lighting is an essential aspect!

Character Animation: Basic Aspects

Professional animators admit that the role of character animators and game developers has increased in the last few years. Character animation in gaming industry is highly specialized and requires definitely higher level of application programming and a very specific set of modeling techniques.

3D Graphics and Modeling: Basic Aspects

The fruits of technological imagination have always sought to pour out on paper and then to turn into reality. Earlier we could imagine a future house or room interior from a drawing or a picture, with appearance of three-dimensional computer modeling it became possible to create a three-dimensional image of a designed facility. Let's learn how advanced technologies help designers and allow to get amazing results.

The Role of 3D Designer in Visualizing Architectural Objects

Why do we choose 3D to visualize architectural objects? Because 3D is clarity, speed and efficiency! When planning design of a building, you can clearly imagine the ergonomics of the future object and see its advantages and disadvantages.

How to Combine 3D & 2D: Techniques and Methods

At the beginning of the 20th century one of the technology wonders was the possibility to broadcast the recorded TV programs, and in the age of technological progress it is becoming really difficult to distinguish between real objects and images, which exist only "inside" the computer. In this article we will try to find out what techniques of computer graphics help designers to create an unreal reality for the viewer, that is, to combine 2D-image and 3D-graphics.


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