Polygons vs Pixels: 3D Excluding Traditional Photos Out From Catalogs

Nowadays many companies prefer 3D technologies rather than traditional methods like photography for creating their marketing material. Most furniture manufacturers, clothing and homewear brands as well as tool production companies use 3D medium to create their catalogs and similar marketing materials. The technology allows now to digitally create any space and make wonderfully realistic images looking as good as photography and sometimes even better. For that reason many photo studios that specialized in interior and product shooting for brands turned into digital studios specializing in digital 3D image-making.

Freelance Artist VS Graphic Design Company

Working with a graphic design agency (or 2D/3D modeling and animation company) instead of a freelance artist can offer lots of advantages. However, this is not a one-way street, and there are always lots of important aspects to be taken into consideration.

There is not the only correct answer to the question as every artist and graphic design agency is unique and has its own work style which can fit different business needs.

Architectural Rendering as the Next Step to Bring the Vision to Fruition

As deliverables of design and drawing production stages real estate developers still get physical drawings, which present the design intent and quantity of objects. But investors or buyers are no more satisfied with flat 2D drawings of a building-to-be. They want to be captivated by the hyper-realistic architectural renderings that could hardly be distinguished from real photographs and give the real-feel of the premises at the design stage.

Tips, tricks, hints and helpers for organic modeling

For most people outside 3D industry 3D modeling appeared 20 years ago when Jurassic Park with its computer generated creatures came out. But we all know that 3D modeling and animation have a long history and was first used many decades ago to create fantasy creatures, characters and objects for animated and real-life motion pictures.

5 Tips to Promote Your Brand With Attention-grabbing Promo Reel

Stylish, attention-grabbing promo reel, also known as show reel or teaser is a ticket to success of any promo campaign. This 3- to 5- minute’s video should consist of the most essential components to produce the desired effect on the audience and to give a comprehensive idea of presented brand, services or products.

Best of 2013: Photorealistic Renders and Interior Designs

The year 2013 is gone but beautiful interior designs will stay with us forever and we cannot go without mentioning some of the best Interior designs and renders we have seen in 2013. From education to hospitality, from office spaces to installations, we have enjoyed so many projects in 2013 and want to share our pick of the Best Interior Design Projects and Interior Renders of 2013. 

How 3D Changed the Client-Architect Relationship

Hyper-realistic rendering have definitely changed the idea and image of architecture. Breathtaking photo-realistic images of architecture captivated the industry leaving little space for traditional drawings and maquettes. Due to easy availability of architectural renders people start to lose the true value of a rendering these days. This creates the impression that all architectural renderings appear similar regardless of their designers or 3D artists.

Autodesk Maya vs. 3ds Max: Pros and Cons, Users' Voice and More

The work of 3D designers and animators is closed connected with multiple software tools that are designed to ease the process of creation of 3D artworks. Being a 3D modeler or animator means being well acquainted with all types and features of 3D modeling and animation software tools that are used to highlight your creations. In this article we are going to focus on two 3D modeling and animation software, namely 3ds Max and Autodesk Maya.

How to Combine Tablets and 3D to Get Next-gen Selling Tool

Tablets are no longer considered a novelty item, and the more comfortable we feel with tablet PCs such as Apple iPad, Android, Windows 8 or BlackBerry, the more they change the way we work. Tables have become an integral part of everyday life and are not only a tool for playing games, but also an important tool of engaging customers.

3D Manuals: Visual ‘Know-how’ For Product Documentation

What would you choose as a user - multipage maintenance documentation or a brief, step-by-step interactive 3D user guide? Don’t bother answering. Printed user manuals are now the things of the past. The technological revolution affected the communication area and facilitated companies to create fully interactive 3D product manuals.


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