Animation has a proven track record of improving sales, especially when the product is showcased in high-detail 3D graphics that imitate the real version to a tee. Animations of this category are great for both consumers and businesses: on the consumer side, people get to know a product more closely and likely get excited about buying it (or at least consider the possibility). From the business perspective, 3D product animation can serve not only as a sales-boosting tool, but also for staff training, prototyping, and several other uses.
Given these plentiful advantages, it is not hard to see why so many modern companies are looking for 3D product animation services. As the name suggests, 3D-Ace is an expert in this field, and we wanted to share our expertise on this kind of digital solution. You can keep reading to learn a little bit about the service and what to expect if you opt for services like this.
Main Types of 3D Product Animation Made by 3D-Ace
Our team of animators and artists has worked on hundreds of projects in different niches, so we have come to scrupulously know and understand the main markets where such solutions are applied. Two overarching categories we identified were industrial (mainly used in manufacturing and R&D) and retail (mainly used for items in stores and marketplaces).
Machinery. Videos and media featuring 3D machinery (e.g. conveyor belts, robot arms, sorting machine) can illustrate the way the complex mechanisms and parts work without the need to interact with them physically or remove outer layers to see the machinery’s inner workings.
Equipment. A high-quality model of a piece of equipment (e.g. a clamp, towing device, protective suit) can be showcased from all angles in a video, demonstrating its function with good lighting, convenient angles, and realistic physics.
Instruments. The tools and instruments (e.g. saws, wrenches, drills) used in manufacturing can also be made into animated media, whether it is for the purpose of development/improvement, sales, or training.
Apparel. Companies often upload slick and beautiful videos on product pages, so clothing items might be visualized as they are being worn by a simulated character. For example, our Dress Animation features a beautiful blue polka dot dress on a mannequin that rotates. You can see how the material folds, rises, and falls with every movement.
Electronics. It has become customary for gadget-producing companies and stores to show off phones, tablets, laptops, and other cool pieces of tech through digital reels distributed online. These rosy clips sometimes even make the gadgets look cleaner, cooler, and more stylish than they really are.
Home goods. The market of home goods (e.g. furniture, accessories, appliances) is extremely competitive, and videos produced with 3D models of the targeted product help certain brands edge out their competitors, and in some cases teach customers how to use the item.
Specialty items. Some items targeted towards consumers cannot be bought in a supermarket, and require unique marketing approaches. For example, vehicles are often brought into the public eye through videos where each part shines and movement is immaculate. This digital solution is also great for digital products that do not have any real physical properties but need to be visualized somehow for the consumer’s understanding.
How to Prepare for Animation Work with a 3D Product Animation Company
Unless you choose to make the videos yourself, you will probably opt to hire a company or team that will produce them. Such a partner should handle the difficult work and adhere to your wishes, but some input and information from your side will usually be necessary. For example, if you choose to work with 3D-Ace, the following details will be helpful to us and help us deliver a result closest to your vision:
Share the product visuals
If you want to visualize an existing product, we will need some visual data to use as a reference for our work. This could be just a photo or preferably, a set of photos from different angles or a video of it. If it is feasible and convenient for you, you could even share a physical sample of the item for the purposes of the project. Naturally, if the item has not been produced yet, we could also make the clip based on concept art or a description.
Choose the polygon quantity
Polygonal modeling is undoubtedly the most popular approach to 3D modeling, and it involves models consisting of a large assortment of polygons – 2D shapes that, when combined, form the details and features of the model. Accordingly, the more polygons your product model has, the more detailed it will be. The downside of adding a vast number of polygons is that it can eat up a bunch of time and create details so small that an untrained eye will not even catch them. Thus, choosing a polygon quantity target is a balancing act between the time you want to invest and the level of detail you want to get.
Pick desired visual and sound effects
Adding VFX into a clip instantly adds excitement and dynamics, so you can keep in mind that you can do more than just show off a particular item from all angles. Our VFX team will help add just the right amount of magic to your clip. As for sound effects, it could be a voiceover or a mix of tracks and recordings that elicit the emotional response that you are aiming for.
Specify the style, speed, and lighting preferences
Do you have a particular style that you want to apply to the animated sequence? Perhaps you want to imitate Apple commercials or go for a new idea. Do you want the sequence to move fast or focus on every little piece of information? Do you prefer a light setting, or is it better to present with a dark background? Each of these decisions will have a profound effect on the end result.
Don’t be afraid to ask for help
If you choose to partner with 3D-Ace, remember that we’ve got your back the whole way through. Even if you have not prepared or considered all of the factors above, our team will surely help come up with a development plan that both sides approve. We have numerous specialists at our beck and call ready to conduct market research, turn a vision into a concrete set of plans, and get the job done.
How We Approach 3D Product Animation
Our studio puts a great amount of care and planning into every project. After the preliminary discussions and paperwork are through, our team tackles the concept art, storyboards, and sketches for the upcoming clip (s). We study your product thoroughly to get an understanding of its proportions, functions, and advantages. All of this is then added to the sequences we develop, usually with the help of powerful software like Unity, Unreal Engine, ZBrush, Spine, Adobe Animator, and others.
Apart from 2D and 3D artists, we also have Project Managers and Business Analysts at the ready to assist with the project, as well as developers and QA engineers for situations where coding and software integration are required. In terms of time, each project is unique and requires a different amount of work, so its duration may range from one or two weeks to many months. The same principle applies to cost, with a minimal figure of $5000 and going up in accordance with the amount of work and resources it will require.
Interested in our animation? Contact us!
One of the qualities that most sets us apart from our competitors is longevity. 3D-Ace has been active since 1992, and we have collected a fathomless amount of experience in different projects. Thus, we have no qualms or hesitation when it comes to taking on projects that involve 2D or 3D models, whether this is simple art and rendering or more complex endeavors like VFX, simulations, rigging, and others. You can count on us to gather all the needed resources (specialists, hardware, assets, etc.) and deliver your project on time and within the budget.
We are eager to discuss your project and our possible cooperation. If you share the same initiative, feel free to contact us at any convenient time.