Articles

Today there are so many recognized tools people use to create awesome 3D renderings that sometimes it is difficult to understand what software is the best match for your purpose. Designers and other professionals from the construction industry use hand drawings few and far between, as attention-getting power of 3D renderings infatuated the audience and little space for traditional presentation of ideas and concepts. Today giant corporations such as Autodesk established themselves as a leading choice for the majority of 3D designers, architects, animations and other computer graphics professionals leaving little space for small companies developing and delivering 3D modeling software tools for architects and 3D designers.

Nowadays many companies prefer 3D technologies rather than traditional methods like photography for creating their marketing material. Most furniture manufacturers, clothing and homewear brands as well as tool production companies use 3D medium to create their catalogs and similar marketing materials. The technology allows now to digitally create any space and make wonderfully realistic images looking as good as photography and sometimes even better. For that reason many photo studios that specialized in interior and product shooting for brands turned into digital studios specializing in digital 3D image-making.

As deliverables of design and drawing production stages real estate developers still get physical drawings, which present the design intent and quantity of objects. But investors or buyers are no more satisfied with flat 2D drawings of a building-to-be. They want to be captivated by the hyper-realistic architectural renderings that could hardly be distinguished from real photographs and give the real-feel of the premises at the design stage.

Stylish, attention-grabbing promo reel, also known as show reel or teaser is a ticket to success of any promo campaign. This 3- to 5- minute’s video should consist of the most essential components to produce the desired effect on the audience and to give a comprehensive idea of presented brand, services or products.