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Animation has a proven track record of improving sales, especially when the product is showcased in high-detail 3D graphics that imitate the real version to a tee. Animations of this category are great for both consumers and businesses: on the consumer side, people get to know a product more closely and likely get excited about buying it (or at least consider the possibility). From the business perspective, 3D product animation can serve not only as a sales-boosting tool, but also for staff training, prototyping, and several other uses.

It’s hard to imagine what our lives would look like without animation. It is an integral part of the media we consume (including movies, video games, advertisements, software), so taking it away would feel akin to taking away all of these digital forms of media that we have grown so accustomed to. There is more demand for animation nowadays than ever before, and the current market is worth an estimated 270 billion dollars.

When it comes to the development of virtual reality (VR) or augmented reality (AR) software, you can’t get very far without 3D models. Although you might find some outlier programs that implement 2D graphics exclusively, most AR/VR applications rely on three-dimensional technology to visualize a realistic world or add digital elements to the world around us. If you are in the process of building an AR/VR application or this is something on your docket, the chances are that you won’t get very far without AR/VR-ready 3D models.