Nowadays, the competition between various stores and vendors feels like a battlefront. While the battles were once fought through malls and brick-and-mortar store chains, most of the fighting is now taking place online. For eCommerce vendors, simply running an online store is not enough to get a competitive edge – you also have to offer customers something others cannot.
Some companies, like Home Depot, Sephora, Kohls, and Adidas, gained the edge when they chose to create augmented reality content for eCommerce and present it to their customers. You can do the same for your business by creating this content yourself or ordering custom 3D modeling services.