Articles

Over multiple millennia, we have come up with numerous ways to present information and entertain, but few approaches have been as groundbreaking as virtual reality (VR). This technology is all about immersion – providing an experience that erases the boundaries between what is real and what is digital. Custom 3D modeling is at the very heart of creating VR content, so any company or person looking to participate in the process should know key points before they get started.

Animation has a proven track record of improving sales, especially when the product is showcased in high-detail 3D graphics that imitate the real version to a tee. Animations of this category are great for both consumers and businesses: on the consumer side, people get to know a product more closely and likely get excited about buying it (or at least consider the possibility). From the business perspective, 3D product animation can serve not only as a sales-boosting tool, but also for staff training, prototyping, and several other uses.

It’s hard to imagine what our lives would look like without animation. It is an integral part of the media we consume (including movies, video games, advertisements, software), so taking it away would feel akin to taking away all of these digital forms of media that we have grown so accustomed to. There is more demand for animation nowadays than ever before, and the current market is worth an estimated 270 billion dollars.